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~subject:"Advertising"
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Do Consumers Care about Ethics...
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Advertising
Belgium
74
Belgien
66
Advertising effects
58
Werbewirkung
58
Consumer behaviour
57
Konsumentenverhalten
55
Werbung
39
Theorie
29
Theory
28
Brand management
23
Markenführung
23
EU-Staaten
22
EU countries
21
Internationaler Wettbewerb
18
Internet marketing
18
Online-Marketing
18
Brand image
17
International competition
17
Markenimage
16
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15
Marketingmanagement
15
Product Placement
15
Product placement
15
Welt
14
World
14
Estimation
13
Fernsehwerbung
13
Schätzung
13
Television advertising
13
Globalization
12
Nichtparametrisches Verfahren
11
Marketing
10
Nonparametric statistics
10
Produktivität
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
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English
39
Dutch
1
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Pelsmacker, Patrick de
36
Dens, Nathalie
15
Jegers, Marc
5
Moons, Ingrid
4
Daems, Kristien
3
De Pelsmacker, Patrick
3
Geuens, Maggie
3
Bušljeta Banks, Ivana
2
De Keyzer, Freya
2
Goos, Peter
2
Proost, J.
2
Rajabi, Mahdi
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Avramova, Yana R.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
De Meulenaer, Sarah
1
Diehl, Sandra
1
Eagle, Lynne
1
Eisend, Martin
1
Geuens, M.
1
Hofman, A.
1
Janssens, Wim
1
Martens, David
1
Neijens, Peter
1
Neijens, Peter C.
1
Oates, Caroline
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pham, Michel T.
1
Puttemans, Bianca
1
Rayp, Glenn
1
Ronsse, Stijn
1
Terlutter, Ralf
1
Van den Bergh, Joeri
1
Verberckmoes, Shana
1
Weverbergh, Marcel
1
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International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business history
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
38
Other ZBW resources
2
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1
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
2
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
3
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
4
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
5
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
8
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
9
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
10
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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