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How explaining the nature and benefits of organic food in advertising for processed products may increase purchase intent

Beyer, Jessica; Ortiz, Rebecca - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 57-71

Persistent link: https://www.econbiz.de/10012514016

Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness

Anghelcev, George; McGroarty, Siobhan; Sar, Sela; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 401-424

Persistent link: https://www.econbiz.de/10012287137

The role of imagery in promoting organic food

Septianto, Felix; Kemper, Joya; Paramita, Widya - In: Journal of business research : JBR 101 (2019), pp. 104-115

Persistent link: https://www.econbiz.de/10012103219

Is advertising helpful for organic businesses? : differential effects of packaging claims

Hidalgo-Baz, María; Martos-Partal, Mercedes; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 542-561

Persistent link: https://www.econbiz.de/10011849115

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food

Yang, Xisi; Weber, Anja; Grimm, Anna-Katharina - In: Review of managerial science : RMS 16 (2022) 6, pp. 1877-1909

Persistent link: https://www.econbiz.de/10013457793

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326

Segmenting emerging markets based on consumer responses towards social network advertising

Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277

Persistent link: https://www.econbiz.de/10011867249

Barossa be consumed : a semiotic smorgasbord for Southeast Asians

Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158

Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

Persistent link: https://www.econbiz.de/10014424540

Consumer response to "Contains" and "Free of" labeling : evidence from lab experiments

Liaukonyte, Jura; Streletskaya, Nadia A.; Kaiser, Harry M. - In: Applied economic perspectives and policy 35 (2013) 3, pp. 476-507

Persistent link: https://www.econbiz.de/10010351149

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