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~subject:"Advertising"
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Advertising
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
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4,900
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4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Werbung
3,247
Emotion
3,218
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2,968
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Septianto, Felix
22
Gierl, Heribert
16
Chan, Kara
15
Dahlén, Micael
15
Eisend, Martin
15
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
13
Rosengren, Sara
12
Dens, Nathalie
11
Diehl, Sandra
11
Hudders, Liselot
11
Wu, Linwan
11
Yoon, Sukki
11
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Mueller, Barbara
8
Quach, Sara
8
Saffer, Henry
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Dave, Dhaval
7
Haley, Eric John
7
Hayes, Jameson L.
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Rozendaal, Esther
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
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National Bureau of Economic Research
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Axel-Springer-Verlag
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Springer Fachmedien Wiesbaden
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American Marketing Association
5
Nordic Council of Ministers
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
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International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
105
Journal of marketing communications
97
Journal of advertising research
74
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
53
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
33
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
European Journal of Marketing
20
Marketing letters : a journal of research in marketing
20
Young consumers : insight and ideas for responsible marketers
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
13
Journal of Product & Brand Management
12
Marketing intelligence & planning
12
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Source
All
ECONIS (ZBW)
3,088
Other ZBW resources
136
USB Cologne (EcoSocSci)
18
RePEc
10
EconStor
7
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1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
4
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
6
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
7
The application of information values and construal level theory for examining low cost carrier advertisements
Tan, Wee Kheng
;
Wang, Wei-Jie
- In:
Journal of air transport management
90
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012421005
Saved in:
8
Cloak or flaunt? : the
fashion
dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
9
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
10
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
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