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Advertising
Consumer behaviour
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Lee, Eun Mi
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Reece, Bonnie B.
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Rifon, Nora J.
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Corporate reputation review : an international journal
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Green advertising and the reluctant consumer
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Lancendorfer, Karen M.
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10010383362
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2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
3
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
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