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Persistent link: https://www.econbiz.de/10013396344

The effectiveness of recognized parodic advertisements

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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

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"Support your country and buy Chinese brands" : would Chinese consumers buy it?

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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

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Cultural perspectives on advertising perceptions and brand trustworthiness

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929

Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism

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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands

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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture

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Impact of Cultural Advertisements on Attributes Towards Brand, Advertising and Purchase Intentions

Amjad, Ayesha - 2016

This paper aims at investigating the impact of cultural ads on the consumer behavior towards different products like their attributes towards brand, attribute towards advertisement and purchase intention. Culture plays very vital role while selecting the products. This paper tests the efficiency...

Persistent link: https://www.econbiz.de/10012999697

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