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Coloring outside the lines : suggestions for making advertising theory more meaningful

Faber, Ronald J.; Duff, Brittany R. L.; Nan, Xiaoli - In: Advertising theory, (pp. 18-32). 2012

Persistent link: https://www.econbiz.de/10009526924

A practical guide to experimental advertising research

Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 101-114

Persistent link: https://www.econbiz.de/10011686472

Introducing a special issue on advertising & corporate social responsibility : editorial

Hayes, Jameson L.; Duff, Brittany R. L. - In: International journal of advertising : the review of … 41 (2022) 2, pp. 205-209

Persistent link: https://www.econbiz.de/10013207289

Advertising in a media multitasking era : considerations and future directions

Duff, Brittany R. L.; Segijn, Claire M. - In: Journal of advertising 48 (2019) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10012201389

The influence of sender trust and advertiser trust on multistage effects of viral advertising

Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114

Persistent link: https://www.econbiz.de/10010344079

The future of consumer decision making in the age of new media promotions and advertising

Faber, Ronald J.; Stafford, Marla Royne - In: Advertising, promotion, and new media, (pp. 351-365). 2015

Persistent link: https://www.econbiz.de/10011708761

Special section introduction: reimagining advertising research : 50 years and beyond

Huh, Jisu; Faber, Ronald J. - In: Journal of advertising 51 (2022) 5, pp. 535-538

Persistent link: https://www.econbiz.de/10013417529

Using gay models in mainstream media : an expanded match-up hypothesis perspective

Chinchanachokchai, Sydney; Hanson-Rasmussen, Nancy; … - In: Journal of consumer marketing 40 (2023) 1, pp. 102-111

Persistent link: https://www.econbiz.de/10013536009

Perceived impact of thin female models in advertising: a cross‐cultural examination of third person perception and its impact on behaviors

Wan, Fang; Faber, Ronald J.; Fung, Anthony - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 51-73

This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising in both cultures. The third person effect which...

Persistent link: https://www.econbiz.de/10014674542