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~subject:"Advertising"
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Pervasive advertising
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Advertising
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Strategic Direction
8
Journal of Consumer Marketing
4
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3
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3
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3
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3
SpringerLink / Bücher
3
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2
European Advertising Academy
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Pervasive advertising
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
CESifo working papers
1
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1
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1
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1
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1
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1
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1
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1
Entrepreneurship, growth and economic integration : a linkage
1
Explorations in critical studies of advertising
1
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1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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ECONIS (ZBW)
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
3
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
4
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
5
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
6
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
7
Werbung im und mit Sport
Dreyer, Axel
-
1986
Persistent link: https://www.econbiz.de/10000698424
Saved in:
8
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
9
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
10
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
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