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Influence of advertising as a means of information transmission towards consumer: theoretical aspect

Vveinhardt, Jolitatestas; Janulienė, Inga - 2006

The article analyses the term of “advertising” with the focus on information transmission function and a possibility to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents...

Persistent link: https://www.econbiz.de/10009478860

Misdirected effort : Thorstein Veblen's critique of advertising

Plotkin, Sidney - In: Journal of historical research in marketing 6 (2014) 4, pp. 501-522

Persistent link: https://www.econbiz.de/10010434539

Pester power : comparison between China and India

Chaudhary, Monica - In: International journal of business innovation and research 15 (2018) 2, pp. 173-187

Persistent link: https://www.econbiz.de/10011954017

Choice of O2O food delivery mode : self-built platform or third-party platform? Self-delivery or third-party delivery?

Du, Zhong; Fan, Zhi-Ping; Gao, Guang-Xin - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2206-2219

Persistent link: https://www.econbiz.de/10014313949

Mapping the most competitive journals in advertising research : a bibliometric analysis in a 25-year period

Valenzuela-Fernández, Leslier; Munoz Quezada, Ignacio; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 349-381

Persistent link: https://www.econbiz.de/10014319615

Market‐driven journalism: Creating special sections to meet reader interests

Attaway‐Fink, Betty - In: Journal of Communication Management 9 (2005) 2, pp. 145-154

A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing … of doing business in an increasingly competitive media climate. This national survey of executive and managing editors …

Persistent link: https://www.econbiz.de/10014850770

Mediation of TV advertising to children

Soni, Pavleen; Singh, Raghbir - In: Society and Business Review 7 (2012) 3, pp. 244-259

Purpose – Parents are seen to mediate media behavior of their children to protect them from negative and undesirable effects of advertising. In doing so, they either restrict TV viewing by children or actively discuss ad content with children. The nature of mediation strategy to be used...

Persistent link: https://www.econbiz.de/10015007282