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Advertising
Lieferantenmanagement
11
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Business-to-business marketing
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9
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Brown, Brian P.
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Swani, Kunal
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Ferguson, Jodie L.
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Milne, George R.
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Mohan, Mayoor
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
6
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Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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2
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
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3
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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4
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
5
Introduction to the special issue : B2B advertising
Brown, Brian P.
;
Swani, Kunal
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 578-580
Persistent link: https://www.econbiz.de/10012291387
Saved in:
6
The untapped potential of B2B advertising : a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
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