Introduction to the special issue : B2B advertising
Year of publication: |
2020
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Authors: | Brown, Brian P. ; Swani, Kunal ; Mudambi, Susan M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 578-580
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Subject: | Lieferantenmanagement | Supplier relationship management | Werbung | Advertising |
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