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Marketing letters : a journal of research in marketing
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Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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Do stock prices undervalue investments in advertising?
Oh, Yun Kyung
;
Gulen, Huseyin
;
Kim, Jung-Min
;
Robinson, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 611-626
Persistent link: https://www.econbiz.de/10011614269
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