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~subject:"Advertising"
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32
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32
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Zaccour, Georges
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1
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
2
Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
3
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
4
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
5
Optimal pricing and advertising policies for an entertainment event
Jørgensen, Steffen
;
Kort, Peter M.
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
33
(
2009
)
3
,
pp. 583-596
Persistent link: https://www.econbiz.de/10003817942
Saved in:
6
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
7
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
8
Feedback Stackelberg equilibria in a dynamic game of advertising competition : a numerical analysis
Breton, Michèle
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 1-26)
.
1996
Persistent link: https://www.econbiz.de/10001319641
Saved in:
9
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
-
2021
Persistent link: https://www.econbiz.de/10012939464
Saved in:
10
Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Omega : the international journal of management science
100
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
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