//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of environmental co...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Türkei
20,866
Turkey
16,441
Theorie
9,712
Theory
9,526
Relationship marketing
9,034
Beziehungsmarketing
8,999
Brand management
7,576
Markenführung
7,531
Brand image
6,740
Markenimage
6,692
Customer satisfaction
5,743
Online-Handel
5,610
Online retailing
5,599
Kundenzufriedenheit
5,568
USA
5,147
United States
4,853
Social Web
4,825
Social web
4,823
Deutschland
4,740
Online-Marketing
4,544
Internet marketing
4,534
Service quality
4,470
Dienstleistungsqualität
4,407
Brand
4,322
Markenartikel
4,314
Germany
4,295
Einzelhandel
4,193
Umweltbewusstsein
4,176
Retail trade
4,153
Environmental consciousness
3,715
Werbewirkung
3,657
Electronic Commerce
3,631
Advertising effects
3,619
Verbraucherverhalten
3,588
E-commerce
3,528
Experiment
3,434
Emotion
3,265
more ...
less ...
Online availability
All
Undetermined
1,604
Free
562
Type of publication
All
Article
2,400
Book / Working Paper
666
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,159
Aufsatz in Zeitschrift
2,159
Graue Literatur
135
Non-commercial literature
135
research-article
117
Working Paper
112
Arbeitspapier
105
Aufsatz im Buch
84
Book section
84
Hochschulschrift
46
Collection of articles of several authors
32
Sammelwerk
32
Thesis
30
Konferenzschrift
20
Aufsatzsammlung
19
Conference paper
15
Konferenzbeitrag
15
review
10
Lehrbuch
9
review-article
9
Conference proceedings
8
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
conceptual-paper
7
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
4
Reprint
4
Sammlung
4
case-report
3
Bibliografie
2
Festschrift
2
Guidebook
2
Ratgeber
2
viewpoint
2
Bibliographie
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
2,986
German
92
Undetermined
4
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
Turkish
1
more ...
less ...
Author
All
Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Kareklas, Ioannis
7
Kaynak, Erdener
7
Mooij, Marieke K. de
7
Moser, H. R.
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
more ...
less ...
Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institut for International Økonomi og Virksomhedsledelse, Copenhagen Business School
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lennart-Bernadotte-Stiftung
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
St. Galler Forum für Nachhaltigkeitsmanagement <5, 2003, Sankt Gallen>
1
Study on the consumer judgment of advertising
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
102
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
48
Journal of Consumer Marketing
42
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
37
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
European Journal of Marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing research : JMR
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
Journal of Product & Brand Management
14
Marketing intelligence & planning
14
European journal of marketing
13
International Marketing Review
13
more ...
less ...
Source
All
ECONIS (ZBW)
2,915
Other ZBW resources
148
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
4
Showing
1
-
10
of
3,080
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
2
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
3
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
4
Government polices and COVID-19 impact : mediator roles in green wash
Minh T. H. Le
- In:
International journal of product lifecycle management : …
15
(
2023
)
2
,
pp. 115-138
Persistent link: https://www.econbiz.de/10015065363
Saved in:
5
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
6
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
7
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
8
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
9
Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan
Shaheen, Muhammad
;
Lodhi, Rab Nawaz
;
Mahmood, Zahid
; …
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011751000
Saved in:
10
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->