//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of 3-D product visu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
10
Werbewirkung
10
Werbung
6
Brand image
5
China
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Börsenkurs
3
Share price
3
Theorie
3
Theory
3
Agency theory
2
Artificial intelligence
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Creativity
2
Football
2
Fußball
2
International marketing
2
Internationales Marketing
2
Japan
2
Kreativität
2
Künstliche Intelligenz
2
Markenführung
2
Offene Volkswirtschaft
2
Open economy
2
Organizational behaviour
2
Prinzipal-Agent-Theorie
2
Relationship marketing
2
South Korea
2
Südkorea
2
Theory of aggregate investment
2
USA
2
United States
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Language
All
English
6
Author
All
Li, Hairong
5
Ahn, Jungsun
1
Biocca, Frank
1
Choi, Yung Kyun
1
Daugherty, Terry
1
Hong, Yangsun
1
Huang, Guanxiong
1
Kim, Hyuksoo
1
Lee, Doohwang
1
Lee, Ki-young
1
Lee, Sung mi
1
Malthouse, Edward C.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
International journal of consumer studies
1
Journal of advertising
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
2
Understanding media synergy
Huang, Guanxiong
;
Li, Hairong
- In:
Advertising in new formats and media : current research …
,
(pp. 97-113)
.
2016
Persistent link: https://www.econbiz.de/10011473404
Saved in:
3
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
4
Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
Saved in:
5
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Advertising, promotion, and new media
,
(pp. 148-174)
.
2015
Persistent link: https://www.econbiz.de/10011708668
Saved in:
6
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->