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The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014
Persistent link: https://www.econbiz.de/10010399387
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A theory of advertising to children
Laczniak, Russell N.; Carlson, Les - In: Advertising theory, (pp. 135-148). 2012
Persistent link: https://www.econbiz.de/10009524185
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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Laczniak, … - In: Journal of advertising 49 (2020) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien; Cross, Samantha N. N.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
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Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.; Carlson, Les - In: Journal of advertising 51 (2022) 3, pp. 273-275
Persistent link: https://www.econbiz.de/10013362308