An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Year of publication: |
2011
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Authors: | Muehling, Darrel D. ; Pascal, Vincent J. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 107-122
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Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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