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Marketing im "Netz" : Herausfo...
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Advertising
Markenführung
17,252
Brand management
17,190
Online-Marketing
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Internet marketing
12,723
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11,014
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11,008
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3,668
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3,656
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2,370
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2,198
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2,104
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1,990
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1,990
Deutschland
1,608
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1,527
Marketing
1,435
Internet
1,276
USA
1,052
United States
1,031
Theorie
1,016
Theory
1,015
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964
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963
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960
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960
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Pelsmacker, Patrick de
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Wilbur, Kenneth C.
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Jerath, Kinshuk
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10
Sayedi, Amin
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Septianto, Felix
10
Tucker, Catherine E.
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Bellman, Steven
9
Bergemann, Dirk
9
Dens, Nathalie
9
Hudders, Liselot
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Yang, Yanwu
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Dwivedi, Yogesh Kumar
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Katona, Zsolt
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Lewis, Randall A.
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Narayanan, Sridhar
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Voorveld, Hilde
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Boerman, Sophie C.
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Choi, Yung Kyun
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Fogel, Joshua
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Ghose, Anindya
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Johnson, Garrett A.
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Reijmersdal, Eva A. van
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Taylor, Charles Raymond
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Wilson, Rick T.
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Calvano, Emilio
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Campbell, Colin L.
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Cho, Chang-Hoan
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Cohen, Justin
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Greenwood, Jeremy
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Hackley, Christopher E.
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Hayes, Jameson L.
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Kumar, Subodha
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Technische Universität Braunschweig
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AMA Winter Academic Conference <2021, Online>
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AMAK AG
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Advertising Research Foundation
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Association of National Advertisers
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Edward Elgar Publishing
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Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
International Electronic Publishing Research Centre
1
Museum der Arbeit <Hamburg>
1
Nordic Council of Ministers
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OECD
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Organisation for Economic Co-operation and Development
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Pira International
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Point-of-Purachse Advertising Institute
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Reemtsma-Cigarettenfabriken <Hamburg>
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Shaker Verlag
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Special Libraries Association
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Springer VS
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Summer Educators' Conference <2012, Chicago, Ill.>
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1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
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International journal of advertising : the review of marketing communications
96
Journal of business research : JBR
67
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
46
International journal of advertising : the quarterly review of marketing communications
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
41
Journal of promotion management : JPM
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of retailing and consumer services
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of advertising
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Psychology & marketing
18
European journal of operational research : EJOR
16
Journal of marketing research : JMR
16
Journal of marketing
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
12
Young consumers : insight and ideas for responsible marketers
12
Asia Pacific journal of marketing and logistics
11
European journal of marketing : EJM
11
Journal of historical research in marketing
11
Marketing letters : a journal of research in marketing
11
Marketing science
11
The journal of product & brand management
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
The journal of brand management : an international journal
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of international consumer marketing
9
CESifo working papers
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Electronic commerce research
8
International journal of consumer studies
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Journal of global marketing
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ECONIS (ZBW)
2,324
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
2
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
The role of social media in international advertising
Kasemsap, Kijpokin
- In:
Handbook of research on effective advertising …
,
(pp. 171-196)
.
2015
Persistent link: https://www.econbiz.de/10011283754
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
8
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
9
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
10
The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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