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~subject:"Advertising"
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Brand adoption by BoP retailer...
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Advertising
Consumer behaviour
83,640
Konsumentenverhalten
81,190
Einzelhandel
17,858
Brand management
17,742
Markenführung
17,329
Retail trade
15,258
Theorie
11,578
Theory
11,382
Brand image
11,228
Markenimage
11,116
Relationship marketing
10,400
Beziehungsmarketing
10,362
Markenartikel
9,291
Brand
8,252
Deutschland
7,357
USA
6,660
Online-Handel
6,394
Online retailing
6,377
United States
6,290
Customer satisfaction
6,243
Germany
6,112
Kundenzufriedenheit
6,065
Social Web
5,925
Social web
5,919
Online-Marketing
5,479
Internet marketing
5,445
Service quality
4,830
Dienstleistungsqualität
4,779
Innovation adoption
4,729
Innovationsakzeptanz
4,677
Electronic Commerce
4,593
E-commerce
4,401
Werbewirkung
4,253
Advertising effects
4,193
Marketingmanagement
3,901
Marketing management
3,872
Werbung
3,647
Experiment
3,605
Verbraucherverhalten
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Septianto, Felix
24
Gierl, Heribert
18
Dahlén, Micael
16
Eisend, Martin
16
Pelsmacker, Patrick de
16
Taylor, Charles Raymond
16
Dens, Nathalie
15
Rosengren, Sara
15
Chan, Kara
12
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wilson, Christopher
9
Bellman, Steven
8
Choi, Yung Kyun
8
Ghose, Anindya
8
Mueller, Barbara
8
Quach, Sara
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Haley, Eric John
7
Hayes, Jameson L.
7
Karray, Salma
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Sethi, Suresh
7
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
EconWPA
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
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Published in...
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International journal of advertising : the review of marketing communications
129
Journal of business research : JBR
117
Journal of marketing communications
102
Journal of advertising research
93
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
73
Journal of promotion management : innovations in planning and applied research
49
Journal of retailing and consumer services
46
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
44
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of Consumer Marketing
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Strategic Direction
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
European Journal of Marketing
20
Journal of marketing
20
Journal of international consumer marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of global marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of business ethics : JOBE
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of Product & Brand Management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
SpringerLink / Bücher
15
Young consumers : insight and ideas for responsible marketers
15
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Source
All
ECONIS (ZBW)
3,434
Other ZBW resources
160
USB Cologne (EcoSocSci)
20
RePEc
11
EconStor
8
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date (oldest first)
1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
4
When should a retailer invest in
brand
advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
6
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
7
The effects of
brand
trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
10
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
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