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Editorial: Making behavioral r...
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Advertising
Consumer behaviour
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Perception
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sensory marketing
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Einzelhandel
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Retail trade
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Ladengestaltung
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Retail atmospherics
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Retail price
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Werbung
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ambient scent
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(un)healthy food choices
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Advertising effects
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Ambient music
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Atmospherics
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Augmented reality and virtual reality
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Biswas, Dipayan
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Abell, Annika
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Kamleitner, Bernadette
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Ruzeviciute, Ruta
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
2
What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika
;
Smith, Leah
;
Biswas, Dipayan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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