Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social networking and HRD
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Social Web
20,207
Social web
20,173
Soziales Netzwerk
16,345
Social network
15,395
Online-Marketing
12,891
Internet marketing
12,669
Personalentwicklung
10,051
Human resource development
7,078
Konsumentenverhalten
6,941
Consumer behaviour
6,937
Unternehmensnetzwerk
4,492
Business network
4,484
Theorie
3,834
Theory
3,738
Deutschland
3,267
Electronic Commerce
3,236
E-commerce
3,034
Germany
2,998
Viral marketing
2,850
Virales Marketing
2,849
Beziehungsmarketing
2,713
Relationship marketing
2,707
Online-Handel
2,605
Online retailing
2,601
Internet
2,285
Markenführung
2,285
Brand management
2,276
Werbewirkung
2,194
Advertising effects
2,184
USA
2,042
United States
1,977
Soziale Beziehungen
1,935
Netzwerk
1,919
Network
1,916
Social relations
1,906
Personalmanagement
1,878
Werbung
1,870
Human Resource Management
1,862
Digitalisierung
1,808
more ...
less ...
Online availability
All
Undetermined
925
Free
449
Type of publication
All
Article
1,347
Book / Working Paper
509
Journal
2
Other
1
Type of publication (narrower categories)
All
Article in journal
1,259
Aufsatz in Zeitschrift
1,259
Aufsatz im Buch
92
Book section
92
Graue Literatur
90
Non-commercial literature
90
Working Paper
77
Arbeitspapier
76
Collection of articles of several authors
24
Sammelwerk
24
Aufsatzsammlung
18
Hochschulschrift
16
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
11
Thesis
5
Case study
3
Fallstudie
3
Festschrift
3
Lehrbuch
3
Conference proceedings
2
Guidebook
2
Ratgeber
2
Textbook
2
Collection of articles written by one author
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
1,824
German
30
Undetermined
3
Polish
1
Russian
1
Swedish
1
Author
All
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Hudders, Liselot
10
Sayedi, Amin
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Bellman, Steven
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Pitt, Leyland F.
6
Reijmersdal, Eva A. van
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Chintagunta, Pradeep K.
5
Chiou, Lesley
5
more ...
less ...
Institution
All
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
7
American Marketing Association
4
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
University of Southern California
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
44
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of retailing and consumer services
20
Journal of promotion management : JPM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Psychology & marketing
15
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
Journal of marketing
12
Journal of advertising : official publication of the American Academy of Advertising
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of advertising
10
Journal of marketing research
10
Operations research
10
Young consumers : insight and ideas for responsible marketers
10
International journal of technology marketing : IJTMkt
9
Marketing science
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
NBER working paper series
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,854
RePEc
3
BASE
1
EconStor
1
Showing
1
-
10
of
1,859
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
2
Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun
;
Pandey, Mrinalini
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011560544
Saved in:
3
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
4
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
5
Social networking sites' advertising effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
6
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
7
Advertising on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
8
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
9
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
10
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of
Facebook
users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
