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Advertising
Werbung
10
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1969-2002
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International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Exploring how older women want to be portrayed in advertisements
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1235-1262
Persistent link: https://www.econbiz.de/10013417488
Saved in:
2
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
3
The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
4
Exploring advertising equity in fashion advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
5
Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
6
A rhetorical theory of the advertisement
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Advertising theory
,
(pp. 227-240)
.
2012
Persistent link: https://www.econbiz.de/10009524165
Saved in:
7
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
8
Contesting the social impact of marketing : a re-characterization of women’s fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Marketing theory
11
(
2011
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009234788
Saved in:
9
Death in advertising : the last taboo?
Caulfield, Jane
;
Day, Michelle
;
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1073-1095
Persistent link: https://www.econbiz.de/10012650625
Saved in:
10
Go figure! : new directions in advertising rhetoric
McQuarrie, Edward F.
(
ed.
);
Phillips, Barbara J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013530485
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