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Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising 51 (2022) 2, pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
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A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising research 62 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
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Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Kian Yeik Koay - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502