brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … guidance of SLA as a leveraging strategy is critical. The unique marketing opportunities associated with popular sporting … marketing and sponsorship literature by proposing and empirically validating a new construct. Theoretically, it examines …

Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …