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Consumer response to perceived value and generic advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10010366787
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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927072
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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : Eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska - 2010
Glaubwürdigkeit im Rahmen der Marketingkommunikation und der Persuasionsforschung -- Instrumente und Formen der Marketingkommunikation -- Die Entwicklung der Persuasionswirkung im Zeitablauf -- Empirische Untersuchung -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014424849
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Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023
Persistent link: https://www.econbiz.de/10014322032
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Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily - In: Journal of marketing communications 29 (2023) 6, pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
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The effect of deepfake video advertisements on the hotel booking intention of tourists
Sivathanu, Brijesh; Pillai, Rajasshrie - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1669-1687
Persistent link: https://www.econbiz.de/10014445423