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~subject:"Advertising"
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Advertising
Health
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Children
18,748
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18,429
Gesundheitspolitik
12,568
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Pelsmacker, Patrick de
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19
Eisend, Martin
18
Gierl, Heribert
18
Kaiser, Harry M.
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Terlutter, Ralf
13
Avery, Rosemary J.
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Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
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Malik, Garima
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Sahni, Navdeep S.
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Torres, Ivonne M.
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Wilbur, Kenneth C.
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Bellman, Steven
10
Chan, Kara
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Evans, Nathaniel J.
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Ford, John B.
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Hudders, Liselot
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Mueller, Barbara
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Sayedi, Amin
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Choi, Yung Kyun
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Esch, Franz-Rudolf
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Ghose, Anindya
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Jerath, Kinshuk
9
Okazaki, Shintaro
9
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Wu, Linwan
9
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8
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Advertising Research Foundation
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European Advertising Academy
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IGI Global
2
Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Anheuser-Busch, Inc.
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Association of National Advertisers
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Avrim Lazar and Associates
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Institute of Practioners in Advertising
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J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
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NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
Nordic Council of Ministers
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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International journal of advertising : the review of marketing communications
162
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
117
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
111
Journal of advertising research
102
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
Journal of retailing and consumer services
37
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Young consumers : insight and ideas for responsible marketers
35
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of advertising
26
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of marketing research : JMR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Marketing letters : a journal of research in marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
NBER Working Paper
15
SpringerLink / Bücher
15
Australasian marketing journal
14
International journal of hospitality management
14
Marketing intelligence & planning
14
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ECONIS (ZBW)
3,908
Other ZBW resources
30
RePEc
7
EconStor
6
ArchiDok
1
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1
YouTube influencers : a new defense against childhood
obesity
?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
2
Consumer wisdom : a mindful connection between healthy food advertising and
obesity
prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
3
Healthy and unhealthy food in Italian television ads for adults and
children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
4
A macro-level assessment of introducing
children
food advertising restrictions on
children
's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
5
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
6
Framing and word choice in childhood
obesity
reduction-focused advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
7
Does advertising on television cause childhood
obesity
? : a longitudinal analysis
Beales, J. Howard
;
Kulick, Robert
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
Saved in:
8
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
9
Family-based treatment for
obesity
in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
10
Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss
;
Davis, Lenita
;
Weinberg, Bruce D.
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
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