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Advertising
Consumer behaviour
83,890
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Marketing
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17,822
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Theorie
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5,915
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5,834
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5,821
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4,917
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4,731
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4,728
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4,658
Werbewirkung
4,359
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Septianto, Felix
24
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19
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18
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18
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16
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14
Dens, Nathalie
14
Rosengren, Sara
13
Chan, Kara
12
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11
Wu, Linwan
11
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10
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9
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9
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9
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8
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Ghose, Anindya
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8
Mueller, Barbara
8
Phau, Ian
8
Quach, Sara
8
Sen, Ananya
8
Shin, Jiwoong
8
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8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Allan, David
7
Hackley, Christopher E.
7
Hayes, Jameson L.
7
Kitchen, Philip J.
7
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
epubli GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
American association of Advertising Agencies
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Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
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Berufsverband Deutscher Markt- und Sozialforscher
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
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Boston College / Department of Economics
1
British Market Research Bureau, ltd
1
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1
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1
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1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Department of Economics, Oxford University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
EconWPA
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International journal of advertising : the review of marketing communications
130
Journal of business research : JBR
117
Journal of marketing communications
103
Journal of advertising research
91
International journal of advertising : the quarterly review of marketing communications
81
Journal of advertising
61
Journal of promotion management : innovations in planning and applied research
52
European Journal of Marketing
47
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of promotion management : JPM
46
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
44
Journal of Consumer Marketing
42
Psychology & marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of historical research in marketing
34
Strategic Direction
30
European journal of marketing : EJM
29
Journal of current issues and research in advertising : JCIRA
27
Health marketing quarterly
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing letters : a journal of research in marketing
22
Young Consumers
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
SpringerLink / Bücher
21
Journal of Product & Brand Management
20
Journal of marketing
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of business ethics : JOBE
18
Journal of current issues and research in advertising
18
Journal of global marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of consumer studies
17
The journal of consumer marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
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ECONIS (ZBW)
3,749
Other ZBW resources
262
USB Cologne (EcoSocSci)
66
RePEc
30
BASE
10
EconStor
8
USB Cologne (business full texts)
1
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1
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
4
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
5
Advertisements and consumer buying intentions, the impact on brands alterations
Singh, Shamsher
;
Malhotra, Gouri
- In:
International journal of trade and global markets
18
(
2023
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10015062246
Saved in:
6
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
7
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
8
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
9
The relationship between Islamic
marketing
ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed
;
Almamary, Abdulkraim Abdullah
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
Saved in:
10
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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