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The influence of PSA's likeability on children’s intentions to eat healthy food

Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10013168352

Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements

Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184

Persistent link: https://www.econbiz.de/10013287990

Children perceptions of emotional and rational appeals in social advertisements

Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 261-277

Persistent link: https://www.econbiz.de/10011786179

Children perceptions of emotional and rational appeals in social advertisements

Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young Consumers 18 (2017) 3, pp. 261-277

Purpose This study aims to understand the impact of rational and emotional appeals on children’s attitude towards two public service announcements (PSAs) that promoted eating fruits and vegetables. Design/methodology/approach A mixed-methods study was conducted with children aged 8 to 11. A...

Persistent link: https://www.econbiz.de/10015044450