Similar Search Results

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969

Persistent link: https://www.econbiz.de/10011405171

Benoit, Ilgım Dara; Miller, Elizabeth G. - In: Journal of business research : JBR 139 (2022), pp. 1084-1098

Persistent link: https://www.econbiz.de/10013194338

Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146

Persistent link: https://www.econbiz.de/10010189505

Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147

Persistent link: https://www.econbiz.de/10011616023

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad; Shoib, Mohd Shah; … - In: Global business review 19 (2018) 6, pp. 1580-1601

Persistent link: https://www.econbiz.de/10011982913

Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235

Persistent link: https://www.econbiz.de/10012000628

Majeed, Salman; Lu, Changbao; Usman, Muhammad - In: Frontiers of business research in China : selected … 11 (2017) 3, pp. 341-373

Persistent link: https://www.econbiz.de/10011849893