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Celebrity co-branding partners as irrelevant brand information in advertisements

Ilicic, Jasmina; Webster, Cynthia M. - In: Journal of business research : JBR 66 (2013) 7, pp. 941-947

Persistent link: https://www.econbiz.de/10009756852

Names versus faces : examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81

Persistent link: https://www.econbiz.de/10010519631

Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

To meet or meat? : homophones in advertising encourage judgments and behaviors in children

Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394

Persistent link: https://www.econbiz.de/10012004056

How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...

Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64

Persistent link: https://www.econbiz.de/10011875516

Sinfully decadent : priming effects of immoral advertising symbols on indulgence

Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73

Persistent link: https://www.econbiz.de/10012488850

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629

Persistent link: https://www.econbiz.de/10011433573

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey M; Kulczynski, Alicia - In: European Journal of Marketing 49 (2015) 1/2, pp. 62-81

Purpose – The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on consumer perceptions of spokesperson–product fit. Design/methodology/approach – Two experiments were...

Persistent link: https://www.econbiz.de/10014724329