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~subject:"Advertising"
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Factors affecting advertising...
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Advertising
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Social Web
20,181
Social web
20,147
Soziales Netzwerk
16,335
Social network
15,386
Theorie
15,261
Theory
14,951
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Beziehungsmarketing
10,413
Relationship marketing
10,400
Markenführung
8,841
Brand management
8,826
Werbewirkung
7,884
Advertising effects
7,659
USA
7,523
Markenimage
7,190
United States
7,148
Brand image
7,135
Deutschland
6,717
Online-Handel
6,451
Online retailing
6,435
Customer satisfaction
5,860
Kundenzufriedenheit
5,860
Germany
5,851
Electronic Commerce
5,790
E-commerce
5,508
Credibility
5,455
Glaubwürdigkeit
5,200
Markenartikel
4,705
Dienstleistungsqualität
4,668
Service quality
4,667
Brand
4,620
Unternehmensnetzwerk
4,563
Business network
4,556
Einzelhandel
4,385
Retail trade
4,276
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3,423
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2,053
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54
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11
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1
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Anderson, Simon P.
30
Gierl, Heribert
28
Septianto, Felix
28
Rosengren, Sara
27
Saffer, Henry
27
Kind, Hans Jarle
25
Zaccour, Georges
25
Sethi, Suresh
24
Dahlén, Micael
23
Okazaki, Shintaro
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Nilssen, Tore
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Carlson, Les
17
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Liaukonyte, Jura
16
Pepels, Werner
16
Reid, Leonard N.
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Université Paris-Dauphine (Paris IX)
8
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
147
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
CESifo working papers
28
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
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Source
All
ECONIS (ZBW)
9,686
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
52
BASE
41
Other ZBW resources
7
ArchiDok
2
USB Cologne (business full texts)
1
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1
Advertising
on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
2
Structural equation modelling of customer attitudes towards social network
advertising
: a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
3
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
4
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
5
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
6
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
7
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
8
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
9
A framework for enhancing the influence of Facebook
advertising
: the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
10
Empirical study on perceived value and attitude of millennials towards social media
advertising
: a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
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