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~subject:"Advertising"
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Advertising
Product placement
451
Product Placement
412
Werbeträger
360
Advertising media
355
Werbewirkung
342
Advertising effects
338
Consumer behaviour
202
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Filmwirtschaft
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47
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Eisend, Martin
4
Voorveld, Hilde
4
Hudders, Liselot
3
Katz, Helen E.
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
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3
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2
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2
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2
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2
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2
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2
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2
Jugenheimer, Donald W.
2
Meyer, Frederik
2
Pepels, Werner
2
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2
Reijmersdal, Eva A. van
2
Russell, Cristel Antonia
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2
Streich, Michael
2
Verlegh, Peeter
2
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1
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Adkins, Mark
1
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1
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1
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1
Ahern, Lee
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of promotion management : JPM
8
International journal of advertising : the quarterly review of marketing communications
7
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Cutting edge international research
2
European Advertising Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
SpringerLink / Bücher
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
CIE discussion papers
1
Case study and review
1
Communication series
1
De Gruyter handbook of media economics
1
Der Markt : international journal of marketing
1
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1
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1
Entrepreneurship, growth and economic integration : a linkage
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Gender, culture, and consumer behavior
1
Grid series in advertising and journalism
1
Group decision and negotiation
1
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Health marketing quarterly
1
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ECONIS (ZBW)
152
USB Cologne (EcoSocSci)
1
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker
-
2021
Persistent link: https://www.econbiz.de/10012486192
Saved in:
2
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
3
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
4
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
5
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
6
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
7
Advertising media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
8
The effective use of advertising media
Davis, Martyn P.
-
1981
Persistent link: https://www.econbiz.de/10000050536
Saved in:
9
Der Werbemarkt 2007 : stabiles Wachstum bei leicht abflauender Werbekonjunktur
Möbus, Pamela
;
Heffler, Michael
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 282-290
Persistent link: https://www.econbiz.de/10003731126
Saved in:
10
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
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