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5
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4
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4
Kreicbergs, Toms
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
Richards, Timothy J.
3
Runge, Henrike
3
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3
Shimp, Terence A.
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Stumpf, Marcus
3
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3
Tropp, Jörg
3
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5
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4
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3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
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2
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1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
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Duncker & Humblot
1
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1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
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1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Lennart-Bernadotte-Stiftung
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Journal of advertising research
4
Marketing theory
4
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
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3
BEA working papers
2
Corporate communications : an international journal
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
Economics Papers from University Paris Dauphine
2
European journal of operational research : EJOR
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Industrial Management & Data Systems
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International Marketing Review
2
International journal of Islamic marketing and branding
2
International journal of business and economics
2
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ECONIS (ZBW)
536
Other ZBW resources
105
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
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1
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
2
Marketing
in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
Saved in:
3
Marketing
-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
4
Operations of online advertising services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
5
Entstehung und Wandel der Institutionen Journalismus und Medien
Seufert, Wolfgang
- In:
Journalismus jenseits von Markt und Staat : …
,
(pp. 137-154)
.
2016
Persistent link: https://www.econbiz.de/10014575451
Saved in:
6
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
7
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
8
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
9
Internet advertising: further computer complaint
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10003469013
Saved in:
10
Rules of advertisement in an electronic age
Kadir, Rokiah
- In:
International journal of law and management : IJLMA
55
(
2013
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10009722364
Saved in:
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