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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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How do loyalty programs affect goodwill? : an optimal control approach
Górajski, Mariusz; Machowska, Dominika - In: 4OR : a quarterly journal of operations research 17 (2019) 3, pp. 297-316
Persistent link: https://www.econbiz.de/10012109164
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The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan; Bhattacharya, Abhi - In: Journal of business research : JBR 123 (2021), pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
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Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness
Chatterjee, Patrali - 2011
Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...
Persistent link: https://www.econbiz.de/10013124007