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Detoxifying luxury and fashion...
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Advertising
Markenführung
17,000
Brand management
16,978
Konsumentenverhalten
9,764
Consumer behaviour
9,748
Markenartikel
9,114
Brand
8,020
Markenimage
7,555
Brand image
7,410
Beziehungsmarketing
2,817
Relationship marketing
2,813
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2,715
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2,600
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2,595
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2,507
Markenpolitik
2,222
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2,008
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2,005
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1,803
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1,768
Internet marketing
1,734
Marketingmanagement
1,667
Marketing management
1,642
Germany
1,498
Theorie
1,394
Theory
1,380
Werbewirkung
1,280
Advertising effects
1,260
Marketing
1,171
USA
1,101
Bekleidungsindustrie
1,089
United States
1,060
Clothing industry
1,050
Werbung
1,016
Einzelhandel
969
Retail trade
939
Handelsmarke
802
Store brand
751
Customer satisfaction
729
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Septianto, Felix
10
Gierl, Heribert
8
Dens, Nathalie
6
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Pelsmacker, Patrick de
6
Seo, Yuri
6
Taylor, Charles Raymond
6
Romaniuk, Jenni
5
Rosengren, Sara
5
Srinivasan, Shuba
5
Buijzen, Moniek
4
Cohen, Justin
4
Kennedy, Rachel
4
Klapper, Daniel
4
Milfeld, Tyler
4
Roberts, Kevin W. S.
4
Rozendaal, Esther
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allen, Chris T.
3
Arora, Anshu
3
Beal, Virginia
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Choi, Yung Kyun
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Faulkner, Margaret
3
Ferdinand, Hans-Michael
3
Guzman, Francisco
3
Hackley, Christopher E.
3
Hill, Shawndra
3
Huber, Frank
3
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2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
37
International journal of advertising : the review of marketing communications
35
Journal of advertising research
29
Journal of marketing communications
25
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising
22
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
12
The journal of product & brand management
12
International journal of internet marketing and advertising : IJIMA
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
Psychology & marketing
10
The journal of brand management : an international journal
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing
6
Marketing : ZFP ; journal of research and management
6
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
Journal of consumer marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
History of retailing and consumption
3
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Source
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ECONIS (ZBW)
894
USB Cologne (EcoSocSci)
14
RePEc
7
EconStor
1
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date (oldest first)
1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Advertising for luxury and
fashion
goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Saved in:
3
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
5
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
6
Optimal advertisement budget allocation and coordination in luxury
fashion
supply chains with multiple
brand
-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
7
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
9
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
10
Selling dreams : the role of advertising in shaping luxury
brand
meaning
Brioschi, Arianna
- In:
Brand culture
,
(pp. 198-210)
.
2005
Persistent link: https://www.econbiz.de/10003239396
Saved in:
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