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~subject:"Advertising"
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Advertising
Consumer behaviour
68
Konsumentenverhalten
66
Theorie
64
Theory
63
Advertising effects
60
Werbewirkung
60
Belgium
52
Belgien
43
Werbung
43
Experiment
29
Brand management
24
Conjoint analysis
24
Markenführung
24
Conjoint-Analyse
23
Bayes-Statistik
20
Bayesian inference
20
Internet marketing
20
Online-Marketing
20
Brand image
17
Logit model
16
Logit-Modell
16
Markenimage
16
Experimental economics
15
Experimentelle Ökonomik
15
Marketing management
15
Marketingmanagement
15
Mathematical programming
15
Mathematische Optimierung
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
D-optimality
11
Marketing
10
Psychology of advertising
10
USA
10
United States
10
Vehicle routing problem
10
Viral marketing
10
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Pelsmacker, Patrick de
36
Dens, Nathalie
19
Jegers, Marc
5
Goos, Peter
4
Moons, Ingrid
4
Daems, Kristien
3
De Pelsmacker, Patrick
3
Geuens, Maggie
3
Bušljeta Banks, Ivana
2
De Keyzer, Freya
2
Fok, Dennis
2
Pfiffelmann, Jean
2
Proost, J.
2
Rajabi, Mahdi
2
Ruseckaite, Aiste
2
Soulez, Sébastien
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Avramova, Yana R.
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Cornelis, Erlinde
1
De Meulenaer, Sarah
1
Diehl, Sandra
1
Eagle, Lynne
1
Eisend, Martin
1
Geuens, M.
1
Hofman, A.
1
Janssens, Wim
1
Martens, David
1
Neijens, Peter
1
Neijens, Peter C.
1
Oates, Caroline
1
Okazaki, Shintaro
1
Panic, Katarina
1
Pelsmacker, Patrick
1
Pfeuffer, Alexander
1
Pham, Michel T.
1
Poels, Karolien
1
Puttemans, Bianca
1
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
3
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising worldwide : advertising conditions in selected countries
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Discussion paper / Tinbergen Institute
1
Electronic commerce research
1
Elgar advanced introductions
1
European Advertising Academy
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Marketing Letters
1
Revue d'économie industrielle
1
SpringerLink / Bücher
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Young Consumers
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
42
Other ZBW resources
2
RePEc
1
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
6
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
7
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
8
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
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