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~subject:"Advertising"
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Advertising
Consumer behaviour
85
Konsumentenverhalten
85
Emotion
38
Advertising effects
27
Werbewirkung
27
Brand management
26
Markenführung
26
Werbung
26
Beziehungsmarketing
20
Relationship marketing
20
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Markenimage
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Social web
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Septianto, Felix
28
Seo, Yuri
5
Bandyopadhyay, Argho
4
Nallaperuma, Kaushalya
4
Paramita, Widya
4
Quach, Sara
4
Thaichon, Park
4
Northey, Gavin
3
Zhao, Fang
3
Chiew, Tung Moi
2
Japutra, Arnold
2
Kemper, Joya A.
2
Lang, Bodo
2
Mathmann, Frank
2
Nasution, Reza Ashari
2
Ngo, Liem Viet
2
Sung, Billy
2
Tjiptono, Fandy
2
Ye, Sheng
2
Choi, Jinyoung
1
Crawford, Heather J.
1
Dolan, Rebecca
1
Etheridge, Jane
1
Frethey-Bentham, Catherine
1
Gao, Esther
1
Gregory, Gary D.
1
Higgins, E. Tory
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Hollebeek, Linda D.
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Kemper, Joya
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Lee, Michael S. W.
1
Li, Loic Pengtao
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Lu, Lu
1
Mao, Wen
1
Pontes, Nicolas
1
Pratiwi, Loren
1
Shi, Linsong
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1
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Journal of retailing and consumer services
6
Journal of advertising
5
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of advertising research
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
29
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1
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
2
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
5
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
6
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Saved in:
7
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
8
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
9
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
10
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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