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~subject:"Advertising"
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Advertising
Consumer behaviour
81,942
Konsumentenverhalten
79,462
Relationship marketing
25,943
Beziehungsmarketing
25,268
Brand management
17,496
Markenführung
17,082
Marketingmanagement
16,944
Marketing management
16,358
Theorie
13,511
Vietnam
13,365
Theory
13,339
Brand image
11,035
Markenimage
10,918
Viet Nam
10,492
Deutschland
8,505
Customer satisfaction
8,239
Germany
8,078
Kundenzufriedenheit
7,992
USA
7,531
United States
7,195
Social Web
6,710
Social web
6,704
Markenartikel
6,548
Brand
6,501
Online-Marketing
6,431
Marketing
6,374
Internet marketing
6,351
Service quality
6,333
Dienstleistungsqualität
6,269
Online-Handel
5,901
Online retailing
5,887
Einzelhandel
5,008
Retail trade
4,946
Electronic Commerce
4,866
E-commerce
4,666
Werbewirkung
4,366
Advertising effects
4,312
Werbung
3,808
Emotion
3,585
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1,832
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620
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research-article
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Kaiser, Harry M.
25
Septianto, Felix
23
Bruhn, Manfred
20
Eisend, Martin
19
Gierl, Heribert
18
Pelsmacker, Patrick de
18
Taylor, Charles Raymond
17
Dens, Nathalie
14
Dahlén, Micael
13
Rosengren, Sara
13
Chan, Kara
12
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Pepels, Werner
9
Quach, Sara
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Choi, Yung Kyun
8
Ghose, Anindya
8
Hackley, Christopher E.
8
Keller, Kevin Lane
8
Mueller, Barbara
8
Phau, Ian
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Kitchen, Philip J.
7
Malik, Garima
7
Mooij, Marieke K. de
7
Moser, H. R.
7
Moshary, Sarah
7
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Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Duncker & Humblot
1
EconWPA
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
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Published in...
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
116
Journal of marketing communications
107
Journal of advertising research
91
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising
57
Journal of promotion management : JPM
49
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Psychology & marketing
40
Journal of Consumer Marketing
38
European journal of marketing : EJM
30
Journal of current issues and research in advertising : JCIRA
26
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of historical research in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Marketing letters : a journal of research in marketing
22
Strategic Direction
22
Journal of global marketing
21
European Journal of Marketing
20
Journal of Product & Brand Management
20
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
Journal of business ethics : JOBE
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing : ZFP ; journal of research and management
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing intelligence & planning
14
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Source
All
ECONIS (ZBW)
3,636
Other ZBW resources
177
USB Cologne (EcoSocSci)
21
EconStor
8
RePEc
6
BASE
2
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1
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in
Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
4
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
5
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
6
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
7
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
8
Marketing communications' dimensions and brand loyalty in the banking sector
Quayson, Agartha
;
Issau, Kassimu
;
Gnankob, Robert Ipiin
; …
- In:
REGE revista de gestão
31
(
2024
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014528520
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
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