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Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105

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Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: Social and environmental issues in advertising, (pp. 93-105). 2017

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Han, Nah Ray; Baek, Tae Hyun; Yoon, Sukki; Kim, Yeonshin - In: Journal of retailing and consumer services 51 (2019), pp. 352-361

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Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun; Kim, Yeonshin - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 75-90

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Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; … - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 550-564

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Baek, Tae Hyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 440-453

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Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596

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Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251

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