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Kaiser, Harry M.
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Eisend, Martin
49
Taylor, Charles Raymond
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36
Anderson, Simon P.
30
Gierl, Heribert
30
Rosengren, Sara
29
Septianto, Felix
29
Saffer, Henry
27
Dahlén, Micael
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Mueller, Barbara
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Kind, Hans Jarle
25
Okazaki, Shintaro
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Zaccour, Georges
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Chan, Kara
24
Sethi, Suresh
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Huh, Jisu
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Wilbur, Kenneth C.
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Yoon, Sukki
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Diehl, Sandra
21
Ford, John B.
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Kinnucan, Henry W.
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Yoon, Hye Jin
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Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
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Campbell, Colin L.
18
Reid, Leonard N.
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Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
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Esch, Franz-Rudolf
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Prasad, Ashutosh
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Bagwell, Kyle
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Hackley, Christopher E.
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Jerath, Kinshuk
16
Jullien, Bruno
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Axel-Springer-Verlag
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C.E.P.R. Discussion Papers
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Université Paris-Dauphine (Paris IX)
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RWI - Leibniz-Institut für Wirtschaftsforschung
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EconWPA
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European Society for Opinion and Marketing Research
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Zentralausschuss der Werbewirtschaft
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Økonomisk institutt, Universitetet i Oslo
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Agricultural and Applied Economics Association - AAEA
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Cowles Foundation for Research in Economics, Yale University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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European Advertising Academy
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NET Institute
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2
Advertising Research Foundation
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Analitičeskij Centr Vi
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Associacija Kommunikacionnych Agenstv Rossii
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Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
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2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
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European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
NBER working paper series
55
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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BASE
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ArchiDok
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1
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
2
Framing and word choice in childhood obesity reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
3
Advertising
on the Internet : how to get your message across on the
World
Wide Web
Barrett, Neil
-
1997
-
1. publ.
Persistent link: https://www.econbiz.de/10000620128
Saved in:
4
International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
5
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
6
Variables in
advertising
execution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610156
Saved in:
7
Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu
;
Soloveichik, Rachel
-
2015
Persistent link: https://www.econbiz.de/10011349537
Saved in:
8
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
9
Global
advertising
practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
10
Green
advertising
and the reluctant consumer
Sheehan, Kim Bartel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010393666
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