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~subject:"Advertising"
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Price Matching Strategy : Impl...
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Advertising
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Preismanagement
19,056
Pricing strategy
19,041
Theorie
16,902
Theory
16,695
Relationship marketing
9,363
Beziehungsmarketing
9,333
Brand management
7,672
Markenführung
7,630
Brand image
6,729
Markenimage
6,690
USA
6,375
Online-Handel
6,168
Online retailing
6,155
United States
6,083
Customer satisfaction
5,770
Kundenzufriedenheit
5,613
Einzelhandel
5,295
Retail trade
5,238
Deutschland
5,171
Vertriebsweg
4,921
Distribution channel
4,917
Social Web
4,822
Social web
4,820
Germany
4,784
Online-Marketing
4,775
Internet marketing
4,760
Service quality
4,590
Dienstleistungsqualität
4,547
Brand
4,475
Markenartikel
4,473
Electronic Commerce
4,459
E-commerce
4,312
Werbewirkung
3,703
Advertising effects
3,665
Experiment
3,631
Verbraucherverhalten
3,587
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3,361
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Septianto, Felix
23
Schlosser, Rainer
18
Zaccour, Georges
18
Gierl, Heribert
16
Eisend, Martin
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Karray, Salma
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Wilson, Christopher
10
Bagwell, Kyle
9
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Martín Herrán, Guiomar
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wilbur, Kenneth C.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Johnson, Garrett A.
7
Jørgensen, Steffen
7
Karle, Heiko
7
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National Bureau of Economic Research
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Axel-Springer-Verlag
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Springer Fachmedien Wiesbaden
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American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Columbia University / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Great Britain / Consumer Protection Advisory Committee
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
106
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of Consumer Marketing
31
European journal of operational research : EJOR
29
European journal of marketing : EJM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
International journal of industrial organization
18
Journal of marketing
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
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ECONIS (ZBW)
3,302
Other ZBW resources
118
EconStor
7
RePEc
6
USB Cologne (EcoSocSci)
6
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1
Price advertising by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
5
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
6
A two-period pricing model with group-buying
Gou, Qinglong
;
Cheng, Jun
;
Zhang, Juzhi
;
Liang, Liang
; …
-
2013
Persistent link: https://www.econbiz.de/10010228882
Saved in:
7
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
8
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
9
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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10
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
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