Prior studies have found that a firm's advertising for one of its products can spill over and enhance sales for other existing products with the same brand name. This study examines whether the advertising spillover effect exists in the mutual fund market. The evidence shows that advertised...

In this study, we examine how a firm's advertising and R&D affects the firm's β-risk and idiosyncratic risk, which are metrics of interest to both finance executives and senior management. Due to the existence of non-normal finance data and heteroscedasticity, this study uses quantile...

The main objective of this study is to examine whether R&D, advertising, and the synergy between R&D and advertising influence shareholder value. We further investigate whether firm size moderates the market value effects of R&D, advertising and the synergy effect of R&D and advertising on...