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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10013371023