Narrow search
Showing 1 - 10 of 144
Cover Image
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Cover Image
Successful direct mail advertising and selling
Stone, Robert - 1955
Persistent link: https://www.econbiz.de/10000328721
Cover Image
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Bliemel, Friedhelm (ed.) - 1999
Persistent link: https://www.econbiz.de/10000681796
Cover Image
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel (ed.); Larrick, Nancy (contributor) - 1949
Persistent link: https://www.econbiz.de/10000567135
Cover Image
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues Marketing-Zeitalter ; für Verkaufsförderung, Werbung und Marketing]
Rapp, Stan; Collins, Thomas L. - 1988
Persistent link: https://www.econbiz.de/10000083346
Cover Image
Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003896260
Cover Image
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Cover Image
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Cover Image
Consumer responses to direct to consumer prescription drug advertising
Chen, Hai D. B.; Carroll, Norman V. - In: International journal of pharmaceutical and healthcare … 1 (2007) 4, pp. 276-289
Persistent link: https://www.econbiz.de/10003937266