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Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: Journal of business research : JBR 131 (2021), pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Drone images versus terrain images in advertisements : images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo; Black, Matthew - In: Journal of marketing communications 26 (2020) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10012203384
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Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
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Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.; Bolar, Kartikeya; Ali, Rofin … - In: Information systems management 41 (2024) 2, pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
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The 'Visual Depiction Effect' in Advertising : Facilitating Embodied Mental Simulation Through Product Orientation
Elder, Ryan; Krishna, Aradhna - 2015
orienting a product toward a participant’s dominant hand, facilitate mental simulation that evokes motor responses. We propose … simulation results in heightened purchase intentions. The studies support our proposed embodied mental simulation account. For … instance, occupying the perceptual resources required for embodied mental simulation attenuates the impact of visual product …
Persistent link: https://www.econbiz.de/10014036504
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Cost-per-click pricing for display advertising
Najafi-Asadolahi, Sami; Fridgeirsdottir, Kristin - In: Manufacturing & service operations management : M & SOM 16 (2014) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10010526452
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Cost-per-impression pricing for display advertising
Fridgeirsdottir, Kristin; Najafi-Asadolahi, Sami - In: Operations research 66 (2018) 3, pp. 653-672
Persistent link: https://www.econbiz.de/10011884266
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Customer acquisition, retention, and service access quality : optimal advertising, capacity level, and capacity allocation
Afèche, Philipp; Araghi, Mojtaba; Baron, Opher - In: Manufacturing & service operations management : M & SOM 19 (2017) 4, pp. 674-691
Persistent link: https://www.econbiz.de/10011770629
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Asymmetric horizontal differentiation under advertising in a cournot duopoly
Brady, Malcolm - In: Games 13 (2022) 3, pp. 1-14
competitive advertising "couple" scenarios are explored using numerical simulation. …
Persistent link: https://www.econbiz.de/10013252741