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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling

Klewes, Joachim; Lang, Rainer - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 50-52

Persistent link: https://www.econbiz.de/10003829730

Calculation of marketing ROI in marketing mix models, from ROMI, to marketing-created value for shareholders, EVAM

Méndez Suárez, Mariano; Estevez, Macarena - In: Universia business review : UBR (2016) 52, pp. 18-75

Persistent link: https://www.econbiz.de/10011759903

Attribution strategies and return on keyword investment in paid service advertising

Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848

Persistent link: https://www.econbiz.de/10011617411

Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM

Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118

The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...

Persistent link: https://www.econbiz.de/10014555506