//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors influencing purchase i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Malaysia
17,228
Theorie
12,793
Theory
12,618
Brand management
11,431
Markenführung
11,350
Brand image
11,257
Markenimage
11,145
Price
9,729
Relationship marketing
9,703
Beziehungsmarketing
9,657
Preis
9,558
Markenartikel
8,312
Brand
8,277
USA
7,022
United States
6,720
Customer satisfaction
6,165
Kundenzufriedenheit
5,963
Online-Handel
5,811
Online retailing
5,803
Social Web
5,333
Social web
5,331
Deutschland
5,317
Online-Marketing
4,935
Internet marketing
4,911
Germany
4,906
Service quality
4,801
Dienstleistungsqualität
4,731
Einzelhandel
4,601
Retail trade
4,547
Werbewirkung
4,033
Pricing strategy
3,998
Preismanagement
3,993
Advertising effects
3,980
Electronic Commerce
3,950
E-commerce
3,835
Experiment
3,643
Verbraucherverhalten
3,596
more ...
less ...
Online availability
All
Undetermined
1,747
Free
610
Type of publication
All
Article
2,657
Book / Working Paper
781
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,359
Aufsatz in Zeitschrift
2,359
Graue Literatur
157
Non-commercial literature
157
Working Paper
131
Arbeitspapier
124
research-article
121
Aufsatz im Buch
110
Book section
110
Hochschulschrift
66
Thesis
46
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
24
Konferenzschrift
19
review
16
Conference paper
15
Konferenzbeitrag
15
review-article
13
Lehrbuch
11
Case study
10
Fallstudie
10
Textbook
10
Bibliografie enthalten
9
Bibliography included
9
conceptual-paper
8
Collection of articles written by one author
7
Conference proceedings
7
Sammlung
7
Market information
6
Marktinformation
6
case-report
5
Bibliografie
4
Reprint
4
Einführung
3
Ratgeber
3
viewpoint
3
Fallstudiensammlung
2
Festschrift
2
Glossar enthalten
2
more ...
less ...
Language
All
English
3,318
German
121
Undetermined
14
Russian
3
French
2
Arabic
1
Bulgarian
1
Lithuanian
1
Norwegian
1
Polish
1
Portuguese
1
more ...
less ...
Author
All
Septianto, Felix
24
Gierl, Heribert
18
Dahlén, Micael
17
Eisend, Martin
15
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Rosengren, Sara
13
Chan, Kara
12
Dens, Nathalie
12
Wu, Linwan
12
Diehl, Sandra
11
Yoon, Sukki
11
Saffer, Henry
10
Boerman, Sophie C.
9
Dave, Dhaval
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hayes, Jameson L.
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thorbjørnsen, Helge
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Haley, Eric John
7
Keller, Kevin Lane
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
more ...
less ...
Institution
All
National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
Université Paris-Dauphine (Paris IX)
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
EconWPA
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lithuanian University of Agriculture
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
109
Journal of marketing communications
100
Journal of advertising research
86
International journal of advertising : the quarterly review of marketing communications
77
Journal of advertising
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
44
Journal of promotion management : JPM
44
Journal of retailing and consumer services
43
Journal of Consumer Marketing
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European Journal of Marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of Product & Brand Management
18
Journal of current issues and research in advertising
18
Journal of global marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Young consumers : insight and ideas for responsible marketers
15
European journal of operational research : EJOR
14
Marketing intelligence & planning
14
Asia Pacific Journal of Marketing and Logistics
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,243
Other ZBW resources
166
USB Cologne (EcoSocSci)
18
RePEc
15
EconStor
7
BASE
3
Showing
1
-
10
of
3,452
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
How
smartphone
advertising influences
consumers
' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and
brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
8
The effect of perceived advertising effort on
brand
perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
9
"Support your country and buy Chinese brands" : would Chinese
consumers
buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
10
An investigation of
brand
placement effects on
brand
attitudes and purchase intentions :
brand
placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->