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Advertising
Consumer behaviour
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Konsumentenverhalten
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India
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Indien
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Beziehungsmarketing
7
Relationship marketing
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Viral marketing
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Virales Marketing
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Customer satisfaction
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Dienstleistungsqualität
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Online-Handel
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Segmentation
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Customer integration
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Verma, Sanjeev
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Global business review
1
South Asian journal of management : SAJM
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ECONIS (ZBW)
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Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev
- In:
Global business review
10
(
2009
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
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2
Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
16
(
2009
)
3
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003910833
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