Do consumers respond differently to advertising stimuli : an empirical study
Year of publication: |
2009
|
---|---|
Authors: | Verma, Sanjeev |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 16.2009, 3, p. 71-85
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
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