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Advertising
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Brand management
17,639
Markenführung
17,225
Theorie
11,347
Brand image
11,159
Theory
11,143
Markenimage
11,044
Emotion
10,689
Relationship marketing
10,066
Beziehungsmarketing
10,029
Markenartikel
9,229
Brand
8,189
USA
6,304
Customer satisfaction
6,259
Kundenzufriedenheit
6,087
United States
6,013
Social Web
5,863
Social web
5,858
Deutschland
5,850
Online-Handel
5,686
Online retailing
5,675
Online-Marketing
5,353
Internet marketing
5,319
Germany
5,270
Service quality
4,818
Dienstleistungsqualität
4,767
Einzelhandel
4,601
Retail trade
4,543
Werbewirkung
4,324
Hedonischer Preisindex
4,280
Advertising effects
4,263
Hedonic price index
4,221
Experiment
3,974
Electronic Commerce
3,797
Marketingmanagement
3,709
Marketing management
3,692
E-commerce
3,659
Verbraucherverhalten
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Septianto, Felix
25
Gierl, Heribert
18
Dahlén, Micael
16
Eisend, Martin
16
Pelsmacker, Patrick de
16
Taylor, Charles Raymond
16
Dens, Nathalie
15
Rosengren, Sara
15
Chan, Kara
12
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Bellman, Steven
8
Choi, Yung Kyun
8
Ghose, Anindya
8
Mueller, Barbara
8
Quach, Sara
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Haley, Eric John
7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
King, Karen Whitehill
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
EconWPA
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Published in...
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International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
114
Journal of marketing communications
104
Journal of advertising research
94
International journal of advertising : the quarterly review of marketing communications
83
Journal of advertising
73
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of promotion management : JPM
45
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of Consumer Marketing
34
Journal of current issues and research in advertising : JCIRA
26
European journal of marketing : EJM
25
Health marketing quarterly
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Marketing letters : a journal of research in marketing
23
Strategic Direction
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
European Journal of Marketing
20
Journal of historical research in marketing
20
Journal of marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of international consumer marketing
19
Journal of current issues and research in advertising
18
Journal of global marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of business ethics : JOBE
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing research : JMR
17
Journal of Product & Brand Management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Young consumers : insight and ideas for responsible marketers
16
Marketing intelligence & planning
14
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Source
All
ECONIS (ZBW)
3,396
Other ZBW resources
164
USB Cologne (EcoSocSci)
21
RePEc
11
EconStor
8
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1
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
Making the
brand
appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
8
Impact of dance in advertisements on emotional attachment towards the advertised
brand
: self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
9
Examining the effects of Facebook's personalized advertisements on
brand
love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
10
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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