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Advertising
Wirtschaftspsychologie
1,927
Economic psychology
1,677
Werbepsychologie
1,176
Psychology of advertising
1,054
Theorie
838
Theory
837
Werbewirkung
795
Fernsehwerbung
790
Television advertising
790
Advertising effects
772
Konsumentenverhalten
752
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749
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496
Behavioral economics
441
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441
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358
Deutschland
355
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343
USA
326
United States
318
Radio advertising
308
Hörfunkwerbung
307
Psychology
284
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177
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Persönlichkeitspsychologie
169
Internet marketing
167
Online-Marketing
167
Personality psychology
167
Emotion
162
Experiment
147
Arbeitspsychologie
145
Organizational psychology
140
Fernsehen
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Marketing
131
Markenimage
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Television
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118
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Esch, Franz-Rudolf
7
Bellman, Steven
6
Kroeber-Riel, Werner
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Kind, Hans Jarle
4
Mullainathan, Sendhil
4
Pelsmacker, Patrick de
4
Reinares-Lara, Eva
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Yilmaz, Recep
4
Allen, Chris T.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Eisend, Martin
3
Fennis, Bob Michaël
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Martín-Santana, Josefa D.
3
Nilssen, Tore
3
Rosengren, Sara
3
Shapiro, Jesse M.
3
Stroebe, Wolfgang
3
Taskiran, Nurdan Oncel
3
Tellis, Gerard J.
3
Wooley, Brooke
3
Yoon, Sukki
3
Ali, Mazhar
2
Ambler, Tim
2
Anderson, Simon P.
2
Bakir, Aysen
2
Becker, Maren
2
Beckert, Johannes
2
Bijmolt, Tammo H. A.
2
Blasco, Andrea
2
Buijzen, Moniek
2
Chang, Chingching
2
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National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
Technische Universität Braunschweig
2
Avrim Lazar and Associates
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
NetLibrary, Inc
1
Nordic Council of Ministers
1
Otto-Friedrich-Universität Bamberg
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Zentralverband der Deutschen Werbewirtschaft
1
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International journal of advertising : the quarterly review of marketing communications
20
International journal of advertising : the review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of business research : JBR
10
Journal of marketing communications
9
Journal of advertising research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of global marketing
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
4
The Sage handbook of advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Kohlhammer-Edition Marketing
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The history of advertising
3
Young consumers : insight and ideas for responsible marketers
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
CESifo working papers
2
European journal of marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Handbook of research on effective advertising strategies in the social media age
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of marketing
2
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Source
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ECONIS (ZBW)
427
USB Cologne (EcoSocSci)
4
RePEc
1
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1
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
2
Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
4
Scheduling commercial advertisements for television
García-Villoria, Alberto
;
Salhi, Said
- In:
International journal of production research
53
(
2015
)
4
,
pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
Saved in:
5
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
8
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
9
Tendencii i perspektivy razvitija sovremennogo reklamnogo rynka v Rossii : monografija
Dubova, Julija Igorevna
;
Evstratov, Aleksandr Vladimirovič
-
2015
Persistent link: https://www.econbiz.de/10011580946
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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